Account Manager

• Manage a publishing schedule for multiple clients
• Ensure that all projects are delivered on-time, within scope, and within budget
• Ability to manage and monitor changes in project scope, schedule and costs
• Measure project performance using appropriate systems, tools and techniques
• Use analytics and data-driven conclusions to create dynamic marketing campaigns for clients
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Become an “expert” of multiple industries based on client needs

Marketing Manager

• Managed brands and identities for SoulJoel Productions, Soul Joel’s Comedy Club and the roster of clients managed by SoulJoel Productions
• Served as the manager on duty as needed at the Club and ensured the smooth and efficient operation of all aspects of the Club
• Solicited and booked live performance and recording engagements for SoulJoel Clients
• Created content and posted on all SoulJoel social media
• Organized and kept up to date the calendar of events for SoulJoel, the Club, and SoulJoel Clients
• Created and maintained Facebook ads
• Oversaw any and all websites and ticket sales owned and operated under SoulJoel Productions

Marketing Manager

• Lead development of long-term travAlliancemedia partnerships along with development of brand guidelines for all brands under the travAlliancemedia umbrella of companies
• Created, implemented and measured the success of marketing and communications plans that strengthened travAlliancemedia's place in the travel industry market amongst suppliers, agents and consumers
• Facilitated internal and external communications, in support of the all marketing and sales needs
• Led direction, design, production and distribution of all marketing and sales materials
• Coordinated and ensured regular contact with current clients and identified new prospects within the travel industry
• Educated and informed relevant internal teams on all media and marketing analytics showing ROI as well as optimization efforts
• Analyzed metrics and created advanced analytics reports
• Proactively monitored all social accounts, engaged with audiences, and built active communities of followers
• Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acted on the information
• Brainstormed new and creative growth strategies and campaign ideas that set our company apart from the competition

Professional Certification

Digital Marketing Manager

• Social Media
• Website Design/Management
• Digital Advertising
• SEO

• Planned and executed all advertising, copywriting, email marketing, PPC/CPC, SEO/SEM, social media, and website campaigns
• Measured and reported performance of all digital marketing campaigns, and assess against company goal ROI and KPIs
• Identified trends and insights, and optimized spend and performance based on the insights
• Established and maintained relationships with distribution and publisher partners
• Worked with customer service to respond to customer inquiries and issues posted across any Keystone platform
• Brainstormed new and creative growth strategies
• Evaluated emerging technologies and provide thought leadership and perspective for adoption where appropriate

B.S. in Digital Communications